The Content Source

Technology marketing content creation Communicating your value proposition to multiple audiences is one of the great challenges of technology marketing. That is what we do. Our mission is to help you articulate your unique message using the power of the written word. Taylor Communications, LLC specializes in creating written content for technology marketing and sales professionals. Over the last decade, we have worked with some of the world’s largest technology companies, crafting white papers, articles, Web copy, and written presentations that realize the objectives of content marketing strategy. Whether you are trying to connect with prospects or educate and motivate your sales organization or partner ecosystem, we have the proven experience to transform your ideas into compelling content.

 

 

 

“We’ve been working with Hugh Taylor for over a year on case studies and a variety of other editorial projects. We have found him consistently able to communicate the business value of complex technologies in simple English. This helps our sales and marketing process a great deal.”

Monique-Kiki Bruins-Goos
Senior Manager, Marketing
Progress Software

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How to Create Great Content without Exploding Your Team

A Webinar with Hugh Taylor Content can help you generate leads and build market awareness, but it can be a challenge to develop content that represents your team’s complete go-to-market vision.  Content creation amplifies team disagreements over message and value proposition.   It does not need to be this way, however. In this webinar, Hugh Taylor …

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Humanizing the Buyer’s Journey

As featured in Mktr2Mktr.com   Humanizing the Buyer’s Journey August 26th, 2014 by Hugh Taylor – President, Taylor Communications Using content to attract sales leads requires a deep dive into the human psyche. It wasn’t always this way, but as concepts such as the buyer’s journey and gated content become the norm, competition for attention …

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